THE PROJECT

Go Green is a sustainable environmental program to revitalize the Philippine ecosystem and sustain the Philippine fashion accessories industry.  It is an initiative of the Fashion Accessories Manufacturers And Exporters Foundation Philippines, Inc. (FAME Foundation) in partnership with the Department Of Environment And Natural Resources Region VII (DENR-VII).

Go Green Philippines was formally launched last October 2007 at the Manila FAME International Show in response to the need to preserve the natural environment.  An initiative of Cebu FAME Foundation, Go Green has a 3-fold objective:

  • RECYCLE natural components to ensure continuing natural sources.
  • REPLENISH what is used to use what has been replenished.
  • REVITALIZE nature and breathe new life to the communities.

The areas to be covered by Go Green as proposed by the DENR Region VII are as follows:

  • Forest Management - planting of pangantuon (white wood) trees, as well as other trees such as ipil (brownish wood) and sibucao (red wood) trees, buri propagation and bamboo planting.
  • Coastal Environmental Program - protecting of coral reefs and establishing sea shell sanctuaries.
  • Livelihood Projects - helping rural communities through livelihood programs and skills training and education that can also support the fashion jewelry industry.

Currently in its first phase, Go Green is focused on forest management.  The island of Cebu, from which most of the raw materials used in the Philippine fashion accessories industry are sourced, has a forestland of 142,000 hectares.  However, only 7,100 hectares, a mere 5%, is covered with vegetation.  The remaining 134,900 hectares are currently barren.

The DENR has set its target to increase the reforested area to 25,560 hectares, or 18%, by 2015.  Cebu FAME Foundation aims to contribute to this goal by covering 100 hectares with lush tree plantations through the Go Green program.

The trees to be planted and cultivated are the wild mamalis (pangantoan) trees.  A preferred source of white wood because they dye and shape with flawless precision, these trees are heavily used by the fashion accessories industry.

Go Green is seeking the support and involvement of the international community.  This is why for a minimum purchase made by buyers from a FAME Foundation member, the member will donate 100 trees to the project in the name of the buyer.

Go Green is FAME Foundation’s way of contributing to a sustainable environment and promoting corporate social responsibility in the industry.

THE RATIONALE

The Philippines is positioned to be Asia’s prime destination for green jewelry.  This distinction is reliant on the abundance of the Philippine ecosystem and the consequent availability of raw materials.  Go Green Philippines ensures the sustainability of these resources and at the same time promotes social responsibility for its members.

Ever since the Philippine fashion accessory industry started back in the 1970s, it has been using natural and indigenous materials available throughout the archipelago.  From the raw materials to the finished products, the industry has been promoting eco-friendly fashion.

Now, with the growing popularity of green jewelry across the world, the Philippines is positioning itself to be Asia’s prime destination for green jewelry.

Cebu in particular is the primary source of most of these raw materials.  These materials are sought after by the manufacturers and exporters of the fashion accessories industry, because they exhibit versatility in adapting to international fashion.

As the industry continues to grow, the Cebu FAME Foundation has identified the need to ensure the sustainability of the country’s natural resources, especially those used by the industry.

Hence, the Go Green Philippines program was launched.  With Go Green, Philippine manufacturers and exporters are able to contribute to a sustainable environment and at the same time promote corporate social responsibility within the industry. 

With Go Green, a multitude of benefits will be shared by the different industry players:

  • The manufacturers and exporters are ensured of a continuous supply of materials for their products. 
  • Buyers can be assured of non-diminishing and continuing sources of merchandise. 
  • Philippine grassroots communities are assured of a sustainable livelihood. 
  • And best of all, nature, upon which everyone is ultimately dependent upon, is preserved and renewed.

 

Phase 1
To initially support the DENR Region VII reforestation program and cover 100 hectares by 2015 with the wild mamalis (pangantuon) trees heavily used by the fashion accessories industry as a primary source of white wood; and

In return for the support of the industry’s foreign buyers, the buyers shall be given naming rights as well as the right to use the Go Green Philippines trademark for marketing collaterals.
Statistics
The island of Cebu, from which most of the raw materials used in the Philippine fashion accessories industry are sourced, has a forestland of 142,000 hectares.  However, only 7,100 hectares, a mere 5%, is covered with vegetation.  The remaining 134,900 hectares are currently barren.

DENR Region VII has set its target to increase the reforested area to 25,560 hectares, or 18%, by 2015. 

Cebu FAME Foundation aims to contribute to this goal by covering 100 hectares with lush tree plantations through the Go Green program.
Benefits
This advocacy has a multitude of benefits:
  • The manufacturers and exporters are ensured of a continuous supply of materials for their products. 
  • Buyers can be assured of non-diminishing and continuing sources of merchandise. 
  • Philippine grassroots communities are assured of a sustainable livelihood. 
  • And best of all, nature, upon which everyone is ultimately dependent upon, is preserved and renewed.
Event Tie-In
Go Green will be presented to the international community at the upcoming Bijoux Cebu event, a fashion accessories and jewelry fair organized by the FAME Foundation.

In addition to project updates, the buyers will be taken on a special trip to the tree plantation currently being cultivated as a result of the program.
Event Dates
September 20-22, 2008
Venue
Shangri-la’s Mactan Island Resort And Spa, Cebu, Philippines
Contact Details
Go Green Philippines Secretariat
Cebu FAME Foundation
Costume Jewelry Center, Sudlon Lahug, Cebu City, Philippines
Telephone Nos. +6332 2550851, 2550861
E-mail Address info@cebufame.com.ph
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